By going through this blog, you will know all the details about opening a WOW MOMO FRANCHISE in 2022.
A LITTLE BIT ABOUT WOW! MOMO –
Are you curious to know why to own the Wow Momo Franchise?. WOW MOMO is a homegrown Indian fast-food restaurant brand started in 2008 by 2 Founders: Sagar Daryani and Binod Homagai. Wow momo, is based and headquartered in Kolkata and has more than 350 outlets within 19 cities currently all across India. This chain especially focuses on momos and dumplings. It is becoming a successful business model in the niche product market.
They have been operating for the last 14 years, improving and providing the best class and quality WOW! momos, dumplings, and even more on their menu with the richness of Nepalese and Tibetan cuisine flavors at an affordable and pocket-friendly price range.
As a result, they have 16 varieties of momos on their menu. Some famous ones are veggie momo, non-veg momo, balanced diet momo, tandoori momo, and chocolate wow momos for kids. They have also created an R&D team to originate new flavors and varieties of momos to expand their menu.
SOME OF THEIR TOP-SELLING WOW INNOVATION INCLUDES –
- The Darjeeling MoMo
- Tibetan Momo
- Cabbage, Carrot Frozen Veg Momo
- Wow China
THEY ARE HAVING 2 DIFFERENT EXOTIC FLAVORED BRANDS UNDER ONE HOOD.
INITIAL DAYS OF WOW! MOMO –
• Wow! Momo was started by two young entrepreneurs Sagar Daryani and Binod Homagai back in 2008 with 30,000 Rs & now they recently raised $15 million. The brand was valued at Rs 1,225 crore in the Series C round led by Tree Line Investment Management in 2021.
• They started it with a 6 by 6 kiosk in Spencer’s supermarket in Kolkata with an investment of (30,000 INR ) and clocked an income of around 50-60 thousand in the first month of starting up with their profit margins.
• After that they have grown over 350+ outlets in 19 cities in India and clocking revenue of 180+ (cr) in FY-2019 and having a valuation of (860cr) and expanded their business successfully and profitable within 12 years. now WOW MOMO is a brand. focusing to compete with big brands like Domino’s and McDonald’s and seeking for IPO within the next 5-6 years.
- By July-August 2022, the company expects to increase its monthly run rate to Rs 40 crore.
HOW BUSINESS MODEL OF WOW MOMO WORKS?
They use HUB AND SPOKE BUSINESS FRAMEWORK FOR WOW! MOMOS FRANCHISE.
FOOD PREPARATION AND DISTRIBUTION – food is prepared 80% in one Hub Spot and only needed to cook the last stage 20% in outlets. food gets distributed in the wow momo franchises through the vehicle.
This procedure helps to maintain food hygiene and to decrease operational costs for the wow momo franchise. the products also get reasonable and cheaper, because of this model and the Wow momo franchise also gets a good margin while selling products.
Their Marketing Insights: WoW Momo Marketing team always runs their campaigns with the latest marketing strategies and trends going around – Word of mouth, Viral marketing, Slogan marketing, digital marketing, and many more.
Innovation: They created a balanced product line. keeping in mind that, have to leave a brand mark in the price-sensitive market with quality products and profit margins for the wow momo franchise and for the company as well.
Their Specific Costumer – The young generation who likes to have hygienic, budget-friendly, spicy, and healthy momo, has also created kids-focused meals as well, People who enjoy different experiments with their taste buds enjoy their momo meals, and also for people who like momos without ginger-garlic in it.
Their Targeted Competitors – The brand is now fully into expansion mode and expanding its business and now straight focusing on the competition with Domino’s and McDonald’s in the Indian market with their Quick Service Restaurant concept.
There are several WoW Momo services available on the market including-
- Wow Momo Dining modal
- Wow Momo Take-Away
- Wow Momo cloud kitchen
- Wow Momo franchise
WOW MOMO MENU –
WHAT ARE THE ADVANTAGES OF OPENING WOW MOMO FRANCHISE?
1) Brand Recognition – Wow! Momo has already marked its name on the QSR Brands’ list by providing its customers with best-class momos at reasonable pricing for the last 14 years and is already way ahead of the new startups in this type of space, and they are also Backed by big venture capitalists.
2) Their Uniqueness – The brand is mainly focused on momo dishes, so that’s why they can explore deeper into momos. they have created so many different styles and flavored dishes for every age group. they come up with the NO-Ginger Garlic concept for people who don’t like to have ginger and garlic in their food as well.
3) For the ease of Wow! Momo franchise – They have distributed their Franchise types in 3 Models with various budget targets –
- DISTRIBUTOR – This is for becoming a hub spot distributor in your location, this will require big space and a kitchen.
- QUICK SERVICE RESTAURANT – A restaurant with a mid-sized kitchen and good sitting space with essential facilities for guests.
- KIOSK – 6 by 6 box space in Mall, PVR, Supermarts. you have to choose a place where footfall is high in your city.
3) Free Marketing Strategies – Wow! momo’s team is already running their outlets tied up with big brand stores and seeking the attention of their customers for free from stores.
4) Cost Optimization – wow momo is running with low-cost business operations and molded according to the need of the market. also well managed with new cost-cutting ideas – like, Shared KIOSK space between 2 brand kiosks for operating at low costs and high profitability.
5) Benefits of stall-based fast-food chains – An advantage of stall-based fast-food chains is that their stalls/units are located in supermarket chains, such as Spencer’s, and a big bazaar with crowds present can provide an opportunity for them to attract attention and drive sales
HOW MUCH PROFIT WOW MOMO FRANCHISE OWNER WILL GET?
By becoming a wow momo franchise, you will be able to get around 80 to 90 thousand profit after paying all expenses from a mid-sized location. you can also make more money by selecting a crowded place for your franchise.
REQUIREMENTS FOR OPEANING THE WOW MOMO FRANCHISE IN INDIA
•EMPLOYEES – You will need 3-4 trained staff in your outlet, so for that wow momo has created their training sessions for 2 months long (in-class and on-the-job training) for newcomers in the industry. They will learn their, Guest service, and how to run the kitchen department in a fast-paced environment after training, so your staff will get trained before opening and operating the outlet.
- WORKSPACE – Space is needed around 200-250 sq ft (approx), this would be enough sufficient for a little kitchen, counter, and guest space. and if you are opening with a full set up in a high footfall area in your locality then space needs may differ according to place, You will need 3-4 employees to operate your wow momo franchise.
- LICENCES – franchise also required some licenses to run a business without any problem but don’t panic they will also going to help you out with all the licensing procedures.
- Please visit if you want to know about food licenses in India – Food Safety and Standards Authority of India.
INVESTMENT AND EXPENDITURE REQUIRED TO OPERATE WOW MOMO FRANCHISE IN INDIA 2022 –
In India, you need to invest between 8 to 20 lakhs to open a Wow momo franchise. below are the three models which wow momo provides for becoming their partner.
The expenditure outlook –
|1. Monthly rental cost (350sqft)||₹ 12000|
|2. Salary payment (3 employees)||₹ 35000|
|3. Miscellaneous||₹ 5000|
|TOTAL EXPENSES||₹ 52000|
HOW TO APPLY FOR A WOW MOMO FRANCHISE IN 2022?
This is the easiest way to get in touch with them directly regarding opening a franchise of wow momo and wow china.
You can also check out Chai Sutta Bar Franchise as well from here – Open Chai Sutta Bar Franchise
Wow Momo Franchise Contact INFO –
|Address||29A/2E/1, Raja Subodh Chandra Mallik Road, Jadavpur, Kolkata|
|Wow Momo Contact Number||098307 44776|
|Whatsaap Number||+91 98755 31137|
|Facebook Page||Wow Momos|
As we have seen in the market, that player QSR brands in the market ask for high franchise investment with mid ROI and specific requirements but wow momo franchise is providing a good return on investment and low operational cost for the franchise, they have diversified franchise models and of course innovative Taste, that’s because people are loving their concept of presenting momos in different flavors and varieties with a class quality with pocket-friendly amount and their costumer are from both the group Gen -Y and Gen -Z. that’s why they are successful and their franchise model as well.
Does Wow Momo give a franchise?
Yes, they give franchises and their franchise earns good profits in the market.
Is the wow momo franchise profitable?
Yes, wow momo franchise gets good returns around 80-90 thousand in a month.
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