AMUL FRANCHISE LOW INVESTMENT OPPORTUNITY IN (2022)

Amul-Parlor-Franchise

Amul History –

Amul is a homegrown Indian dairy brand also known as the Indian dairy cooperative society started by Tribhuvandas Patel. back in 14-DEC-1946 in Gujrat. and now for the past 74 years, they had made their way in almost every Indian home and commercial kitchen with their best in quality products. and established their presence in other 40+ countries with Amul franchise and dealerships, the revenue of FY2021-{39,200 crores}

  • Amul also spread a revolution back are known as WHITE REVOLUTION, which made India the largest producer of dairy and dairy products with best in class supply chain all over the small to big Indian markets.

 They are having Over 100 various varieties of Icecreams, sweets, chocolates.

Some of their well-known products are –

  • AMUL BUTTER
  • AMUL MILK
  • AMUL PANEER
  • AMUL CHEESE
  • AMUL DARK CHOCOLATE
  • AND MANY MORE PRODUCTS, LIST ALWAYS GOES ON WITH AMUL.

Now they are also entering the packaged food category –

AMUL-SNACKS

HOW BUSINESS MODEL OF AMUL FRANCHISE WORKS – 

They acquire milk from lakhs of their suppliers located at Village and then the process that further at their factory and packs it and then distributes them via their own delivery fleet which then ensures to reach each every retailer directly cutting the Middleman cost and more control oversupply and cost-effective.

  • This procedure helps to maintain food hygiene and to decrease operational costs. the products also get reasonable and cheaper.
  • Because of this model the Amul Parlour Franchise also gets a good margin while selling products.

Their Marketing Insights – AMUL Marketing team always runs their campaigns with the latest marketing strategies and trends going around –

Word of mouth, Viral marketing, Slogan marketing, digital marketing, and support in marketing and sales.

  • Remember your childhood days, when you watch TV there was the AD slogan stuck with amul brand in our mind.
  • “AMUL DOODH PITA HAI INDIA “.

Innovation – They created a vast quality products line. keeping in mind that, they have to provide the best Dairy products.

  • Their Specific Customer – As we all know, Indian milk is consumed by every age group in India and AMUL focus on, providing a healthy and hygienic products to their costumers their products are for all the age groups.
AMUL-DAIRY-PRODUCTS

Advantages of opening AMUL Franchise/Dealership –

1) Brand Recognition – The best advantage of having Amul Franchise. that brand has already marked its name and value recognization in the Indian Dairy Industry. by providing its customers with best-class dairy products at nominal pricing for the last 74 years.

2) Their Uniqueness – The brand is mainly focused on Milk products, they have created so many different flavored kinds of milk, ice cream, chocolates for every age group.

3) For the Ease of the AMUL franchise – All the milk products are sold mainly from the distribution channels, through the Amul parlor franchise, and from supermarket stores, retail chains, online grocery stores.

4) Operations Insight – Amul operations are so hassle less, it comes with easy operational procedures and manuals will be shared with the franchise owner and you will get full support in setting up the store and assistance in every part of the business.

5) CONSUMER MARKET

. Restaurants and hotels

·        Households

·        Canteens

·        Unorganised tea stalls and street food

·        Fast food chains

·        Bakery shops

·        Cafés

·        Sweet shops

·        retail grocery chains

·        Supermarkets

·        Online grocery stores

6) Their Marketing Strategies – Amul team always use different marketing strategies with these sources –

  • Social media
  • Tv Commercials
  • News Papers
  • Collabrating with other brands.

7)  Amul Parlour franchise Cost Optimization – Amul opts for low-cost business operation procedures and is molded according to the market’s needs.

HOW MUCH PROFIT MARGIN AMUL FRANCHISE OWNER WILL GET? 

By becoming an Amul franchise, you will be able to get around ₹6-₹10 lakhs per month profit. after paying all expenses from a mid-sized location.

REQUIREMENT FOR AMUL FRANCHISE/Dealership IN INDIA 2022 –

EMPLOYEES – You will need 2-3 of staff in your outlet to operate, so for that company has created their training sessions, for newcomers in the industry.

  • Staff will learn, Guest service and how to run work area at fast pace environment, after training there your staff will get trained before opening and operating in the outlet.

SPACE –

TYPE OF FRANCHISE
SPACE REQUIREMENTS (in sq ft)
1.  Parlors at the center of excellence (COE)500-7″0
2.   Ice creams scooping parlor250-400
3.   Amul unit at railway stations50-100
4.   Amul preferred outlet100-150

LICENCES – franchise also required some approvals, to run a business without any problem but don’t scare. they will also help you out with all the licensing procedures.

DOCUMENTS – Adhar card, Pan Card, Bank details, Passport size photos.

INVESTMENT AND EXPENDITURE COST REQUIRED TO OPERATE FRANCHISE – 

Franchise required investment –

TYPE OF FRANCHISESECURITY DEPOSITAPPROX COSTINGEQUIPMENT
1) Parlor at COE50000 RS2.4 – 4.0L50000 RS
2) Amul preferred outlet25000 RS80000 RS70000 RS
3) Amul ice cream parlor50000 RS3 L1.5 L
4) Amul railway station unit10 L2.5 – 4 L50000 RS

Check out here for the best Fastfood Franchise in 2022 – (WoW Momos)

DIRECTLY APPLY FOR FRANCHISE/Dealership FROM HERE–

This is the easiest way to get in touch with them directly regarding opening a franchise by visiting their website.

Amul Franchise Contact Info –

Address –

Gujarat Cooperative Milk Marketing Federation Ltd. Amul Dairy Road, Opp: Hotel Surabhi, Anand – 388 001, Gujarat, India. 

Amul franchise Contact Number –

02268526666

Amul Franchise Email 

Email: retail@amul.coop

Conclusion 

  • This homegrown brand Amul one of the best dairy franchise in India, is providing a good return on investment and low operational cost for the franchise.

FAQ 

 Does Amul provide a dealership? 

 Yes, they give franchises and Dealership.

 Is the AMUL franchise profitable? 

Yes, Amul franchise gets promising returns around (6-10L with high footfall area) in a month.

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